I think it’s safe to say @40oz_VAN brought snapbacks back!

The man with one of the most infamous tumblrs (http://40ozvannyc.tumblr.com/….boys you will thank me later) is a genius in my eyes! This born and raised New Yorker took his love for his state combined with his well known name and a snapback…and the rest is history! I could not make this up…he made over 11k on these hats in 12hrs!!

The hats went on sale at 12 noon 5/14 after months of hype, celebrity cosigns, photos etc….and that night at midnight 40 tweeted this…

HE WON! (don’t try and jump on this because you will not have the same outcome I promise!)

Congrats again homie!

About jaimlou

Manager of Publicity & Artists Relations at LULU COHEN MEDIA

Posted on May 18, 2012, in 2WGZ Lookbook, 2WGZ Original, Blog, Clothing, New Pictures, New Release, News Flash and tagged , , , , . Bookmark the permalink. Leave a comment.

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